Marchionne mentions Viper's image

[daytonprowler]

Marchionne mentions the strong American image of Viper. Remember, there is always hope! Click on link below for the entire article.

A paragraph from today's Detroit News article:

Dodge will retain a purely American identity and remain a full-line brand in North America. Elsewhere, only models "consistent with the strong American image of the brand such as the Challenger, the Charger and Viper will be distributed," Marchionne said.


From The Detroit News: Mix of Detroit brawn, Italian flair rev Chrysler, Fiat lineups | detnews.com | The Detroit News

 

[01sapphirebob]

Always good news!!

 

[Mopar Boy]

Good to hear!

 

[ViperGTS]

They want to sell Chrysler cars with a Lancia badge (and probably styling) here ...

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[vancouver-gts]

I'd be proud to own this Lancia though Note the front grill .

Google Image Result for http://www.carbodydesign.com/archive/2006/07/07-lancia-tour-italian-design-barcelona/Lancia-Aurelia-B24-Spider-lg.jpg

 

[viperbilliam]

That's good but the business case still has to be made (and the economy has got to get better!).