And so it begins *** DEALER MARKUP***
- Thread starter GTS-R 001
- Start date
MoparMan
Enthusiast
Agree on your points regarding service. Luckily, we've got a damned good Viper tech here in town that I always take my Vipers to. I guess the question is how long will the car be welcomed at the dealer itself for warranty service?
MoparMan
Enthusiast
No lie - it completely went against my grain.
ViperSmith
Enthusiast
I also don't buy into the excuse they had to pay $25k for an SRT license agreement, so they have to "recoup" the cost via high markups. It is a one time fee, over 5 years, oh no, a whole $5,000 a year. I waste that on compliance every year - cry me a river.
MoparMan
Enthusiast
Exactly, but many of these guys are extremely short sighted and want that coin back NOW.
Mamba52
Enthusiast
The LE on EBay sits at $100k. 4 more hours to go. Looks like the market has spoken!!!! Why pay over MSRP when you can pick this one up.
speedracervr4
Enthusiast
Most of the bids on ebay won't happen until the last 10 minutes...
adamlotus
Enthusiast
at that kind of money you could buy a mclaren ferrari scud,lambo lp640 what a joke.i would not buy another viper even at full msrp.ihave owned 5 and bought 3 new ones never over sticker.even at 140k msrp i think its over priced imo 110k is the right number
Mamba52
Enthusiast
Ding Ding Ding. SRT $100k GTS 140k Why??
ViperSmith
Enthusiast
The base GTS isn't $140,000.
It is like saying a Cayman is $110,000 because you added every possible option to it.
Mamba52
Enthusiast
Sorry I was talking about the GTS LE. And the The Cayenne is worth every penny.
adamlotus
Enthusiast
the aventador is still bringing close to msrp used.no comparsion to a viper.i bought my 08 ssg conv in 08 brand new at sticker and in 6 months it was 30k less,i was not thinking right when i bought it new.
If your 2008 convertible dropped 30k in the first 6 months, it has not depreciated at all since then in the last 4 years.
adamlotus
Enthusiast
first year it dropped big and now its stabalized in the 50s or so ,if i do get another viper i will wait close to 1 year after its release they got me 1 time not again
LOL. It won't last long.
chorps
Enthusiast
The economy was in freefall in 2008. I doubt you'd see discounts like that happen again unless there's another global economic catastrophe (not betting against that either
).Policy Limits
Enthusiast
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I didnt own the aventador but Lambo rocks. I had only ONE factory service in 3.5 years of ownership & only sustained a 24% depreciation in the time. Its actually the best I've ever done on a car. Cant wait to be able to order the gallardo successor.
Mamba52
Enthusiast
GTS LE on eBay highest bider 101k I think the Gen5 is way over priced.
mnc2886
Enthusiast
I've always felt that way, but I kinda felt it was too hard to tell if that was accurate or not and it may still be too early to tell.
GTS-R 001
Enthusiast
The market will determine this quite soon, but most of the dealers will overprice the car so they can use it as bait just like in 92 and in 96. the real question is is DO they really want to sell it and the pricing they are asking is pricing that they figure is at that point where it makes sense to them to sell the car.
I know of one dealership that I tried to buy a 92 from back in the early 00's when I was collecting vipers, and they wanted 165K for a 92 when all the other out there, even comparable 10-25 mile cars were struggling to bring $53K, a few years later they dumped their car for way less. They used it as bait, good old Shaumburg Dodge..
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mnc2886
Enthusiast
So what your saying is that in an attempt and campaign to push a different dealership experience nothing has changed?
GTS-R 001
Enthusiast
Correct, usually the simplest, most direct answer is usually the right one.
Chances are that the dealers have not overthought this, they have probably thought... gee, we never sold many Vipers before at 50, 65, 72, 84, 92 and 110K the chances of selling one at $140 is probably not very high so......let's RAISE the price by $20-$65K and we will not have to screw around with people making offers until we actually want to sell the cars.
Plus they like having that focal point on their dealership floor amongst the 25K cars.
They are in no hurry to sell it, but if some sap comes in with 25K over MSRP they'll let it go.
A dealership near us has the red one on their floor and people have taken trips just to see it.
They are in no hurry to sell it, but if some sap comes in with 25K over MSRP they'll let it go.
A dealership near us has the red one on their floor and people have taken trips just to see it.
copperhead007
Enthusiast
So went to dealer get Viper oil filters.
Meander into showroom to see the 3 Gen5's. Salemens says one reason for markup is if the dealer sells the car prior to 4 months on the showroom floor the dealer looses one of its future allocations.
I said does Dodge know what your doing here...
Meander into showroom to see the 3 Gen5's. Salemens says one reason for markup is if the dealer sells the car prior to 4 months on the showroom floor the dealer looses one of its future allocations.
I said does Dodge know what your doing here...
Not so sure about this statement of having to sit on showroom floor for.....months....dealers are independent business people, all dealers pay the same from the factory, and the MSRP is a guide, what is the old saying "supply and demand" I am hearing the same thing is happening down the street at the Chevy dealers, many people want the new Corvette coming in September....well equipped with 450 HP...will be about $71K....supply and demand, the dealers that do this sometimes make out on a couple, if people wanted to band together and try to boycott the dealer BUT people have short memories....remember that Obama was going to go line by line to cut out government fat !
mnc2886
Enthusiast
Yet another example of an uninformed dealer. They only have to sit on the dealer demo car and the others they can sell as they please.
chorps
Enthusiast
I'm thinking these dealerships already are aware that the informed buyer is familiar with the big Viper dealers, the ones that will sell at sticker. Do they really have an incentive to compete with the MSRP dealers when they are only allocated a couple? That sounds like real work. I'm thinking they'd rather look for a sucker to get a big fat score out of it instead of building a long term Viper/SRT franchise. 
