Copy of Gen V Invoice

[mnc2886]

Found this. The image is small and a bit blurry. We all know "invoice" isn't really the invoice, but it just goes to show the mark up. Ralph did an interview a while back before the Gen V had its price announced and he said that he was going to keep previous owners in mind, but if you were to check the options boxes that they'd stick it to you. It wasn't a very nice message, but I don't think he meant it in a harsh way.

Anyways, this is showing what the GTS option is. It is a change in MSRP of over $20k, yet the "invoice" that isn't invoice is only about 60% of that. There has been a lot of discussion on price and prices of options and I thought this would shed some light.

You must be registered for see images

Here is the video I mentioned and the comment is at the 36 minute mark;

http://www.youtube.com/watch?v=odFQ9qdRW7Y

 

[donk_316]

9000 bucks markup is about right based off of a north american vehicle at this price point. The C7 mark up is the same or higher based off a lower price point.

Just goes to show how much it costs SRT / Dodge to make these cars. Then the margins are tight to make them marketable.