Shared -->Really nice article, "ROI of an autograph" - Ralph Gilles and Moparpolooza

[Ken Lally]

http://dcautogeek.com/?p=2642

 

[CEJ]

Re: Shared -->Really nice article, "ROI of an autograph" - Ralph Gilles and Moparpol

Thanks for posting. I like it when a corporate leader also likes the product that his company makes. Guys like Ralph and Bob Lutz are car guys and understand that folks want a car they are proud to own vs. a transportation appliance (such as my Honda Accord...boring, but it gets me there and back).

I'm sure that Ralph provided feedback to the engineers after driving the pre-prod Dart 1,000 miles round trip too. And he knows now to drive and what folks want from a SRT vehicle.

Might just have to look at a Dart when they come out...

 

[jdeft1]

Re: Shared -->Really nice article, "ROI of an autograph" - Ralph Gilles and Moparpol

Nice article. It couldn't have been a better day for it either. I'm pretty sure that was the largest lineup of vipers I've ever seen around here....