Lee Iacocca introduces the Dodge Viper

JAY

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Been so long since I seen it . Two great icons Iacoccoa and Shelby building Legends Like the Viper / Cobra / and Mustang . :2tu:
 

Mopar Boy

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Too cool Randall! Thanks!

Watching Lee speak you realize how much more professional vehicle introductions have become! Wow! Did you see Ralph introduce the Gen 5? Wow. Day and night! :omg:
 

vipernut

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I remember those first heady days of VIPER!! SO EXCITING!! Just like it is now with the introduction of the 2013!! Today (Of course) with the internet and social media the excitement is kept alive even when the press has settled down. Today we never let it settle down.
As for me....I was one of those people (in Feb 1992 at the Toronto Auto Show) who as Lee said "got in line"....I plunked down my $2000 deposit and proceeded to wait 20 months!!!!!!!!
All so worth it!
 
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daytonprowler

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"Conceived, designed, engineered, right here in America. And built right here in America..... What you're looking at even before production starts is an American classic......... Go build the damn thing....." Lee Iacocca


Old school marketing and selling.:2tu:


 

Canuck

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Nice video!
Iacocca: "Some of them are just going to have to wait awhile"....

I didn't think it would be all of 19 years later, to be able go back and get one of those 1992s. But thanks to them building a good product that lasts for the long term, I am glad that there was an opportunity to finally buy one, turn the key, put it in gear, and drive it around for all to enjoy. Good work Team Viper!
 

Kevan

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The two best lines in those videos are:
"Now go build the damn thing!"
....and....
"The car is just a place to put my engine."
:D :D :D
 

chorps

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Why doesn't the video show up on my iPad? Nothing to click on?

For some reason the ipad doesn't parse the video tags. Just hit reply with quote on the first post and the URL will show up to copy it out and paste it into youtube. A hassle but it works.
 

Grisoman

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That is fantastic . . . also clicked the 2011 video of him accepting the Ellis Island award; that man has aged in 20 years!
 
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