Friends and Members of the Viper Club of America:
If you have already registered for VOI, please accept our sincere thanks for supporting the VCA and the Viper! If you have not already registered for VOI 10, I am writing today to request your consideration of attending what could be one of the best, if not most important, Viper Owner's Invitational in our history. As you may be aware, Chrysler, JRT and the VCA have been hard at work to provide one whale of a good time at VOI 10. Nonetheless, leading up to this event was a substantial amount of speculation that Chrysler was going to discontinue the Viper, cancel any VOI, etc.
As your National Officers, it was our profound duty to protect the VCA's interests in assuring that there would be a VOI. This was important for obvious reasons, not the least of which was that with wholly new private equity ownership of Chrysler, (and the traditional cut backs, transfers, and transition downsizing, etc.), we were especially concerned that those who knew and protected the Viper would be leaving also (many did!). Despite the Viper being one of the greatest automotive icons of all time, it was, and remains, a limited hand assembled/low production model that, to date, has successfully survived in the "Greening" of the automotive industry. Fortunately, Viper remains in very high demand and absolutely sells.
Understanding the obstacles is one thing. How do we fight back? Tireless interaction and education of new (and in some cases, old) Chrysler Executives; relentless communication of the sincere PASSION that the VCA has for our snakes; media interfaces, and a constant reminder that we all buy a hell of a lot of Chrysler/Dodge/Jeep products after, in many cases, being introduced or reintroduced to the brand through the Viper. And what better way then to get the message across than at a Viper Owner's Invitational where you have a huge herd of Viperholics who simply love our cars! But no VOI = lost opportunity.
Fortunately, Chrysler heard our early message and the VOI was funded. But now comes the hard part. There is no question the US economy is hurting. We have a "wait and see" election year cycle. The entire world is screaming "GREEN, GREEN, GREEN." Cutbacks in every industry and profession are common; worst still foreclosures. Money is obviously tight. How do we reconcile these two situations? Despite these economic conditions, WE NEED GOOD, NO, GREAT ATTENDANCE AT VOI 10. This is important to demonstrate in front of the world's auto media the power and presence of the Viper Nation. This message will not be lost on Chrysler either as many of the key executives/owners will be in attendance at the world class/highly publicized Penske's Belle Isle/Detroit Grand Prix event. THIS IS OUR BEST (and last?) CHANCE AT PRESERVING THE VIPER!
How can you help? PLEASE make every effort to attend and urge your fellow members to join everyone together to not only have a memorable time, but to also support the preservation of the Viper and the VCA. We understand that the costs are significant, but this VOI, more than any in history, could be the most important to ensure the Viper's future. This is a key reason why the VCA has committed to spending as much as $110 per membership for those attending VOI 10. Never before in the long history of the club have we underwritten so much to help our members attend a VOI.
You already know we have a tremendous line up of nonstop action events for our membership. We have a once-in-a-lifetime, full-access pass to the historic Chrysler Proving Grounds for our autocross and driving events. We have a fantastic riverboat cruise lined up aboard the Detroit Princess. There will be tours at the Conner Avenue Assembly Plant, the Saleen Plant and the Walter P. Chrysler Museum. We’ll get a sneak peak at the the Belle Isle course the Friday night before the big race. And, of course, there will be the usual highlights from past VOIs including fabulous accommodations, informative tech sessions, sumptuous banquets and an extensive Viperabilia display. And, don’t forget — for the first time ever, we’ll be drawing the winning ticket for the VCA Raffle at a Viper Owners Invitational itself. On Friday, Aug. 30, someone will win a brand new Dodge Viper right there in front of the Viper Nation. So get your tickets, come to Detroit and be prepared for one of the most exciting nights of your life!
Despite what promises to be the Greatest Viper Event on Earth, we have heard that some members simply can't afford to attend and bring their cars so they are staying home. If you are among these folks, we certainly understand. Nonetheless, we hope and need you find some way to attend if you possibly can. Even without your Viper, we will assure that you will enjoy an opportunity to drive a fabulous new 2008 Viper in one (or more if possible) track events. We only have about 2 weeks left to register and we don't want to shut anyone out. We can't promise more, but hopefully the opportunity to enjoy the many special and diverse events and good times at VOI (and still get a little seat time in a exciting 08) will motivate you to join us in this once in a lifetime event. Space will be limited. Indeed, one of the host casino hotels is already filled and time is running out for your chance to add your voice to the Viper Nation when it needs you the most. Please try to attend this historical event if you possibly can. Lastly, if there is anything we can do to try to help you, please advise us ASAP.
In closing, thanks for your membership in the VCA and please understand that our club is very important to the efforts of many to preserve the Viper. Help demonstrate the PASSION and the power of the Viper Nation and join us in Detroit. Under all circumstances, thanks for your consideration of this heartfelt request.
Bob Carroll and the National VCA Officers
Bob Carroll
National President
Viper Club of America
[email protected]
732 714 8500
If you have already registered for VOI, please accept our sincere thanks for supporting the VCA and the Viper! If you have not already registered for VOI 10, I am writing today to request your consideration of attending what could be one of the best, if not most important, Viper Owner's Invitational in our history. As you may be aware, Chrysler, JRT and the VCA have been hard at work to provide one whale of a good time at VOI 10. Nonetheless, leading up to this event was a substantial amount of speculation that Chrysler was going to discontinue the Viper, cancel any VOI, etc.
As your National Officers, it was our profound duty to protect the VCA's interests in assuring that there would be a VOI. This was important for obvious reasons, not the least of which was that with wholly new private equity ownership of Chrysler, (and the traditional cut backs, transfers, and transition downsizing, etc.), we were especially concerned that those who knew and protected the Viper would be leaving also (many did!). Despite the Viper being one of the greatest automotive icons of all time, it was, and remains, a limited hand assembled/low production model that, to date, has successfully survived in the "Greening" of the automotive industry. Fortunately, Viper remains in very high demand and absolutely sells.
Understanding the obstacles is one thing. How do we fight back? Tireless interaction and education of new (and in some cases, old) Chrysler Executives; relentless communication of the sincere PASSION that the VCA has for our snakes; media interfaces, and a constant reminder that we all buy a hell of a lot of Chrysler/Dodge/Jeep products after, in many cases, being introduced or reintroduced to the brand through the Viper. And what better way then to get the message across than at a Viper Owner's Invitational where you have a huge herd of Viperholics who simply love our cars! But no VOI = lost opportunity.
Fortunately, Chrysler heard our early message and the VOI was funded. But now comes the hard part. There is no question the US economy is hurting. We have a "wait and see" election year cycle. The entire world is screaming "GREEN, GREEN, GREEN." Cutbacks in every industry and profession are common; worst still foreclosures. Money is obviously tight. How do we reconcile these two situations? Despite these economic conditions, WE NEED GOOD, NO, GREAT ATTENDANCE AT VOI 10. This is important to demonstrate in front of the world's auto media the power and presence of the Viper Nation. This message will not be lost on Chrysler either as many of the key executives/owners will be in attendance at the world class/highly publicized Penske's Belle Isle/Detroit Grand Prix event. THIS IS OUR BEST (and last?) CHANCE AT PRESERVING THE VIPER!
How can you help? PLEASE make every effort to attend and urge your fellow members to join everyone together to not only have a memorable time, but to also support the preservation of the Viper and the VCA. We understand that the costs are significant, but this VOI, more than any in history, could be the most important to ensure the Viper's future. This is a key reason why the VCA has committed to spending as much as $110 per membership for those attending VOI 10. Never before in the long history of the club have we underwritten so much to help our members attend a VOI.
You already know we have a tremendous line up of nonstop action events for our membership. We have a once-in-a-lifetime, full-access pass to the historic Chrysler Proving Grounds for our autocross and driving events. We have a fantastic riverboat cruise lined up aboard the Detroit Princess. There will be tours at the Conner Avenue Assembly Plant, the Saleen Plant and the Walter P. Chrysler Museum. We’ll get a sneak peak at the the Belle Isle course the Friday night before the big race. And, of course, there will be the usual highlights from past VOIs including fabulous accommodations, informative tech sessions, sumptuous banquets and an extensive Viperabilia display. And, don’t forget — for the first time ever, we’ll be drawing the winning ticket for the VCA Raffle at a Viper Owners Invitational itself. On Friday, Aug. 30, someone will win a brand new Dodge Viper right there in front of the Viper Nation. So get your tickets, come to Detroit and be prepared for one of the most exciting nights of your life!
Despite what promises to be the Greatest Viper Event on Earth, we have heard that some members simply can't afford to attend and bring their cars so they are staying home. If you are among these folks, we certainly understand. Nonetheless, we hope and need you find some way to attend if you possibly can. Even without your Viper, we will assure that you will enjoy an opportunity to drive a fabulous new 2008 Viper in one (or more if possible) track events. We only have about 2 weeks left to register and we don't want to shut anyone out. We can't promise more, but hopefully the opportunity to enjoy the many special and diverse events and good times at VOI (and still get a little seat time in a exciting 08) will motivate you to join us in this once in a lifetime event. Space will be limited. Indeed, one of the host casino hotels is already filled and time is running out for your chance to add your voice to the Viper Nation when it needs you the most. Please try to attend this historical event if you possibly can. Lastly, if there is anything we can do to try to help you, please advise us ASAP.
In closing, thanks for your membership in the VCA and please understand that our club is very important to the efforts of many to preserve the Viper. Help demonstrate the PASSION and the power of the Viper Nation and join us in Detroit. Under all circumstances, thanks for your consideration of this heartfelt request.
Bob Carroll and the National VCA Officers
Bob Carroll
National President
Viper Club of America
[email protected]
732 714 8500
