MY .02
I'm in favor of anyone making DCX licensed Viper products.
However, I find it very hard to get excited about products which offer little more than make-up.
I'm sure that's a fine watch, but it could have a Cobra logo just as easily as a Viper logo and nobody would know the difference. Or, the next one down the line could get an airplane silhouette and suddenly become a "fighter pilot's" watch.
You really need to build in more uniqueness before I get excited. Perhaps the case could be the shape of the Viper logo with the whole face having the snakeskin logo appearance?
And, forgive me for pickin' nits, but how is it a Viper watch doesn't have a snakeskin band?
Finally, that chronograph stuff looks real sophisticated, but us middle-aged and older guys can't read them little dials, so they're just a waste for us.