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  1. K

    Why is the launch video so tame and upscale? No burnout or drifting?

    This video says it all: http://www.autoblog.com/2012/04/04/2013-srt-viper-bites-back-with-640-hp-returns-to-racing-w-vide/ No passion what-so-ever in this marketing video. As if putting the car in front of a Tuscan-style mansion means the Viper is now an upscale, sophisticated exotic...
  2. K

    Why did they unveil it in that hideous color? Should have been VIPER RED!

    You get ONE chance to show the world your car for the first time and they choose that old-man's Jewel Red color? WTH? That color is probably the least popular color from old vipers. Again, trying to appeal to the OLDER audience softens the blow. It should have been BRIGHT RED. THe wheels...
  3. K

    Worst teaser campaign ever

    Sorry, but Dodge has no clue how to tease such an exciting car. Obscure photo teasers? I mean, that's so 2002. With so many more interesting and compelling ways to tease a car, why are they even bothering with this lame facebook photo reveal campaign. I work in marketing for a living and...
  4. K

    Gen 4 prices going to drop like led bricks in 5 days

    From what I am hearing from my inside source at Dodge, this new Viper is going to blow away everyone's expectations. Finally a car fully thought out. That being said, if I had a Gen 4, I would sell it fast. The hit to them is going to be real real bad. I'm sure many of you can afford to...
  5. K

    How does one register for the NYC reveal?

    I live in NYC and would love to join you guys. Is it closed registration now?

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