Joe, the solution is a very simple one.
Step 1: Approach Primedia (publisher of Vette and Corvette Fever) and ask them to open a new MONTHLY magazine “VIPER FEVER”. Many of us will be willing to pay more for a monthly magazine.
Step 2: Ask VCA members to declare (via multi-choice) which magazine they want to receive as a part of their membership fee. Provide the list to publishers and quit thinking about publishing problems forever.
Within two months we will have at least one magazine delivered to our mailboxes, and consistently being delivered with a 2-3 month advance (before Jan 1, 2004 I received March’04 Vette magazine!). I think that there is a lot material, technical know-how including (and possibly about other exotics – competitors to Viper), for a monthly magazine.
To everybody ---- Would you like to receive a monthly Viper Fever magazine ????
Regarding Fall’03 issue – let’s delay it and call it Fall’04. I hate receiving quarterly mostly marketing materials anyway. It’s like giving a child a candy and taking it away. You give it up later and the child tells you thanks I don’t want it anymore. It does not taste the same.
-Peter
P.S.
In a business situation like this, you need to think radically. System change is imminent to get rid of incompetent people and old structures. Otherwise, excuses and those people will cause a failure at the least expected time. The time is now.
