This video says it all: http://www.autoblog.com/2012/04/04/2013-srt-viper-bites-back-with-640-hp-returns-to-racing-w-vide/
No passion what-so-ever in this marketing video. As if putting the car in front of a Tuscan-style mansion means the Viper is now an upscale, sophisticated exotic...
I always wanted to be a clown. Blue with white stripes would have been killer. This was there chance to create an image that would make people drool and you pick a color that looks like COUGH SYRUP!!! I mean, have they learned nothing from Lambo/Ferrari? Again, they did this to draw in the...
You get ONE chance to show the world your car for the first time and they choose that old-man's Jewel Red color? WTH? That color is probably the least popular color from old vipers. Again, trying to appeal to the OLDER audience softens the blow. It should have been BRIGHT RED. THe wheels...
Well, one thing is for sure, the design is polarizing. I feel like every new Viper design is. Deep down inside everyone wanted a car the world would drool over. I just don't see this being that car. Explain to me how this design isn't playing it safe? I feel like every element on this car...
The whole teaser campaign and secret reveal has failed. It builds hype, but you better blow people away. This car is arriving AFTER the 458 Italia and Aventador. Remember the viper used to hang with the exotics on performance AND looks. Now the looks look, well dated and safe. Total fail...
YAWN! I mean, put an ACR next to that and what a big, fat yawn. Biggest disappointment is from the side. The fender flare is SO TONED down now, it barely has an opening. I just expected something a lot WILDER and ORIGINAL considering the hype/wait. I feel like everyone ******** about a...
Sorry, but Dodge has no clue how to tease such an exciting car. Obscure photo teasers? I mean, that's so 2002. With so many more interesting and compelling ways to tease a car, why are they even bothering with this lame facebook photo reveal campaign. I work in marketing for a living and...
Chevy is already back peddling after jalopnik leaked the new Vette. They keep saying its an evolution, not revolution. The Vette bores me because they make too many and they all look the same. I like the last year all black anniversary editions, but 100k for a z06 is asinine.
I am not denying Dodge made a great track car that in the hands of a pro driver can lap circuits quickly. But to the mainstream car enthusiast, the 2003-2010 Viper will never go down as a classic. And yes, I've driven many vipers and nobody would disagree that getting the most out of it is a...
This makes no sense what-so-ever. When a new Shelby has 650bhp, it's not a win for all Shelby's. It means NOBODY wants the old model because major improvements have occurred. Why would Dodge release a so-so new Viper? This thing is going to be a much better overall car. 99% of people do not...
WIth so many millionaires in America, let alone the world, selling 1500 doesn't seem too hard. My girlfriends boss clears 50k a paycheck. *******. Anyway, You can't look a this car from the bottom up. By that I mean looking at previous viper prices. This car will outperform a 458 Italia...
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