If you go to drivesrt.com you have the SRT Viper, suggesting that SRT is its own brand. Then you have... The Grand Cherokee SRT which still has JEEP badging on it, Jeep being its brand. The Chrysler 300 SRT, with the Chrysler badging on it... The Dodge Challenger and Charger SRT, both with Dodge badges on it. So aside from the Viper, SRT is basically a trim level for Chrysler's other vehicles and the Gen 5 is a Dodge Viper that has been de-badged. This confusing middle-of-the-road messaging can't be helping the Viper and other SRT vehicles.