What Leno Says About Viper Collectibility or Lack Thereof

v10enomous

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I was poking around on Jay's site after the earlier Leno post and found this...

Jay Leno Predicts Future Collectible and Classic Cars - Articles - Jay Leno's Garage

Sort of surprising...

Jay Leno Predicts Future Collectible and Classic Cars
Posted by the Big Dog Garage Team on May 1, 2009 3:46 PM

Tags: articles, Ford, McLaren, Popular Mechanics, Prius

It's been 10 years since Jay Leno's garage first appeared in Popular Mechanics. But instead of looking back, Jay's celebrating his first decade with PM by looking forward--at which cars today have the potential to be collectible in the future.
By Jay Leno
Illustrations by Ian Kelsie
Published in the May 2009 issue of Popular Mechanics.

Stocks and bonds? I don’t know much about them. In fact, I don’t know anything about stocks and bonds. I’ve lost money in the stock market; come to think of it, I’ve lost money in real estate too. But I’ve never lost money on cars.
The reason is simple: I’ve always bought cars I really want to own. If you buy a car that you like, and it loses its value, at least you still like it. Besides, even if the car’s value does go down a little, it will come back up at some point down the road.
About 10 years ago, I had the chance to buy a McLaren F1. A new one was almost a million dollars. This was a secondhand car with less than 2500 miles, and it was $800,000. I thought, it’s crazy to spend that much money on a car. So I talked it over with my wife. And she said, “You’ve worked hard. If you want to get it, get it.” And I thought, ohhh ... kaaay! So I bought it.
Last year, a McLaren F1 sold at auction for $4.1 million! I now realize this is the greatest investment I’ve ever made. In less than 10 years, I more than quintupled my money. Best of all, I have a car I really enjoy. But there are plenty of modern cars you can buy at real-world prices that are fun to own.
People ask me if they should buy a new car and tuck it away as an investment. I think it’s ridiculous to buy something and just squirrel it away. The fuel will eventually go bad, all the moving parts will still have to be lubricated, and you still have to insure it. Cars should be driven. If you let a car sit, you’ll eventually have to flush the fuel system, replace the electronics and more. Buying any car and putting it into storage for years gets you nothing. It’s a bad idea. You won’t be buying something you like—you’re just trying to make money.
There are plenty of guys who bought the original Dodge Viper as an investment. When that car first came out in 1992, it produced 400 hp, an incredible level of power for that time. People thought, “That’s it. They’ll never make a car more powerful. I’ll buy one and stick it in my garage.” Now, every day people call me: “Hey, I’ve got a ’92 Viper with 800 miles.” Sorry, I’m not interested. “Three hundred miles?” Nope. You didn’t buy it to own it.But there are some interesting modern cars that are potential collectibles you can drive and enjoy—cars considered common transportation today. I think the first-generation Toyota Prius is a future collectible. Although it was technically innovative at the time, now it just seems cute. It’s kind of slow, and it doesn’t have tremendous range. But it was the first of its kind—the first mass-produced hybrid—and there’s an honest simplicity to that. So if you have an original Prius, in 10 or 15 years, you’ll meet people who say, “I bought one of those!” And they’ll want to relive the feeling of watching the little dashboard display jump from charging to consuming. That neat feature will bring back a flood of those memories.
It’s like when I talk to people who once owned early and mid-1960s push-button Chryslers. They say, “I learned to drive in one of those! You press the D button to go, and you press R for reverse.” They remember that feeling of freedom and American progress—simply pressing buttons to drive down the road. So cars with unusual features, technology that cars today no longer have, can be collectible.
Years ago, I was told Mustangs would never be collectibles because Ford built millions of them. We’re a disposable society. But eventually, we want what we used to have—the cars we ran into the ground. We’ve used most of those old Mustangs up, and now they’re gone. So the survivors are highly prized.
Once, when I was visiting England, one of my relatives said, “You like motorcycles—you should talk to our vicar. He has one.” So I met the vicar, who owned a ’66 Honda 160. I asked how long he’d had it. He looked at me kind of quizzically and said, “I bought it new.” He’d had that bike his whole life, and he’d maintained it. To him it wasn’t a collectible. Many of us would say, “Oh, I had one of those, and my father threw it away,” or “We gave it to a neighbor,” or “We rode it to death,” or “We finally broke it and got something else.” In other countries, because motor vehicles aren’t seen so much as appliances, they’re treated with great respect. This vicar had been riding that Honda 160 for 40 years! It was his only transportation. And it was a survivor.
That’s the difference. We want what we used to have. We get rid of it, and then we pay 10 to 15 times over what it was worth originally just to get it back—often to recapture whatever lost youth we thought we had.
That’s why I think the Mazda Miata will be the ultimate affordable collectible by, say, 2025. The first-generation Miata was extremely simple, and that’s part of its charm. Years ago, when we were restoring Mustangs, they seemed so complicated compared to a Ford Model A.
A brake-light switch? Why do we have to have thaaaat? In a Model A, you just strung together a couple of yards of wire and boom! You were done. So the early Miata, with no traction control, no stability control—no nothing—will certainly be a collectible.
I think the first-generation Taurus, the forward-looking aerodynamic sedan, will be collectible too. That was seen as a real styling triumph in the mid-1980s. Almost anything built before today’s government safety regulations could be collectible. In the future, cars lacking these systems will appear so odd to people.

Obviously, Corvettes and Ford GTs will always be desirable, because they were collectibles from the day they came out. Back in the ’60s, who would have dreamed that a Corvette would have 638 hp and get 20 mpg? That was unheard of!
It’s harder to predict the ones you don’t necessarily remember off the top of your head—like the first-generation Honda Insight. Only about 18,000 were sold worldwide. But look at them now and you think, wow, it’s a two-seater, it gets up to 70 mpg, it’s got an interesting shape and it’s very aerodynamic. Any car that was ahead of its time, or any car that had an interesting flaw—that’s what collectors want.
Just as the much-maligned Ford Edsel of the late 1950s is collectible today, so too will be the Pontiac Aztek in the future. No kidding—Azteks will be really collectible if there are any of them left. The Aztek is so odd-looking and weird that people want to collect them, like the popular “nerd cars”—AMC Gremlins and Pacers and Ford Pintos. Remember those VW vans with all the windows, or even mid-1980s Chrysler K-cars with the fake wood? It looked fake then. It still looks fake. But today people want ’em. These models have personalities. They’re not jellybean cars.
Another one to watch will be the most recent version of the Cadillac CTS-V with a six-speed standard. In the future, the manual gearbox will almost become a curiosity. People who know how to shift one properly will be seen as skilled individuals who can really drive an old car. In 2025 they’ll say, “You can drive a 2009 556-hp Cadillac stick?” By then, everything will be some version of a double-clutch, automatic-synchro, paddle-shifter ... The fact that you might have one of those anachronisms, a Cadillac with a stick—that’ll seem unbelievable.
Despite all the abject scorn and hatred for the Hummer, it has to go on the collectible list. Hummers are languishing on used-car lots. The brand has become the poster boy for bad environmental behavior. But when we’re all driving hydrogen cars, someone will say, “Look at that thing. What the hell is that?” The Hummer will be the ’59 Cadillac of 2025. The Hummer went from being very desirable to just being hated. And I think the pendulum will eventually swing back the other way.
You know those Cadillac Escalades, with the big dub wheels and other flashy trim? When today’s young men are in their 50s and 60s, they’ll say, “I wanna drive one of those again and cruise around like we used to.” So, those ’Slades will be collectibles.
On the other hand, buying a modern Ferrari as a collector car is not a good idea. If you buy a ’50s to ’70s Ferrari, you could do the work yourself. But from the mid-1990s on, no one can do the work on it except Ferrari. For almost any other car, an onboard-diagnostic machine is $600 to $1000. For Ferrari, it’s something like $22,500. That’s what it costs. Just the handheld! So someone who does his own maintenance is simply not capable of repairing a late-model Ferrari—any profit you think you’ll make just isn’t going to happen.
One last collectible? It’s any car your girlfriend thinks is cute. A ’79 Ford Fiesta? “Oooh, look at that little thing!” It’s seen as a cute, desirable city car. The new Smart cars will always be collectible. Minis too. Things don’t change. If a woman was cute 20 years ago, she’s cute today. The same is true for cars.
 

georgethedog

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As if Leno is in touch with the real world... :rolleyes: It may not be worth millions like some of his unusual collectibles, but it will probably increase due to the popularity of the people who are now 16-30 and always wanted one when they were young. Once they get older, there will be demand and a smaller supply. Go back to late night...:eater:
 
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v10enomous

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He openly favors his Vipers over his Vettes so I just don't get some of the comments... The Insight and Aztek are at the top of my list:crazy2:
 

viper067

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This is the key statement out of the article

"But I’ve never lost money on cars.
The reason is simple: I’ve always bought cars I really want to own. If you buy a car that you like, and it loses its value, at least you still like it."

I didn't buy a Gen 1 Viper for its collectible value in 20 years....I bought it to drive it and enjoy doing so.
 

BolsOut

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This is the key statement out of the article

"But I’ve never lost money on cars.
The reason is simple: I’ve always bought cars I really want to own. If you buy a car that you like, and it loses its value, at least you still like it."

I didn't buy a Gen 1 Viper for its collectible value in 20 years....I bought it to drive it and enjoy doing so.

Agree 100%. Its a Man's Car, built for Manly Men. Its got its own unique personality. BadToThaBone, and that will not change over time. This car Incites PASSION. People look at it and go "Oooohh." Its really the last of its kind, and I think it will be highly collectable in 20-30 years. But I bought it to enjoy it NOW.
:usa:
 

Bobpantax

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He lost total credibility with that statement! The man obviously never went to his 20th class reunion...

Cuteness is in the eye of the beholder. Leno is no stud by anyone's standards. So "cuteness" is relative. I heard that this was a friend of his in high school and he still thinks she is cute.
You must be registered for see images attach
 
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v10enomous

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:dunno:His statements really don't add up to his somewhat indirect dissing of the early Vipers. The Viper has many of the qualities that he states are desirable...

First of it's kind
Standout in it's time
No Nannies
Flaws
Dwindling numbers like early Camaros and Mustangs...
Bad environmental behaviors
Easier and cheaper to maintain than a Ferrari
Unusual features like the hood for instance or side exhaust
ETC...

One of you Viper Veterans may want to take him to task and get him to clarify by sending an email to him with this quote...
 

past ohio

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I agree I think Jay left something out, how come now the big old Duesenbergs, Cords, LaSalles, Pierce Arrows, etc....aren't really wanted, my wife once told me people want to "buy their childhood" the generation that wanted those 30's cars like the Duesenbergs are now in nursing homes and can't enjoy their purchases, now the trend is to not plunk down 1 million for a car, rather buy 5 or 6 old muscle cars and they can then relive their youth as well as the the values go up, (Unless Obama thinks he knows how to handle the old car industry) it is just like the free market supply and demand dictates prices, PERIOD !!
 

PatentLaw

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I doubt that he has owners of 92's calling him "every day" with only 800 miles on them. There are very few of these cars around. If they are calling him, then he is missing out on buying them.

Note he did not even say how much the owners were selling the car for. Suppose it was for 20k? Is it a good purchase then? You bet.

Suppose it was for 200k? Maybe not.

Just making a blanket statement that they are not collectable is incorrect and shortsighted. Remember, the car was only originally about 50k new.

Would he recommend a Cadillac Allante? Maybe the 92 Vette Convert. as it was not that much less in price?
 
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v10enomous

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The only explanation that I can think of is that Jay is looking at how his McLaren F1 appreciated and comparing that to his Vipers... I have to think that his expectation for the Vipers was greater from a percentage standpoint than than the McLaren and probably a bunch of his other cars that have exceeded his expectations. There are few cars that make an impression like a Viper. My buddy brought his 15 year old son and his son's friend over to see my GTS over the weekend. These kids were absolutely floored by the car...speechless...jaws hanging... So his son says to me... I've seen Ferraris and Lambos on the road but the only place I have ever seen a Viper is in a video game... This thing is unbelievable.

So tell me that 20-25 years down the road if he makes a few bucks that he's going looking for an Aztek or a Prius or better yet a Gen1 Taurus...:eek:
 

hemihead

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"or even mid-1980s Chrysler K-cars with the fake wood? It looked fake then. It still looks fake. But today people want ’em. These models have personalities. They’re not jellybean cars."


YIKES! :omg:
 

Vman455

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He didn't say anything about the Viper's collectibility per se, just about the people who buy a Viper (or any car: the Viper was just an example) and let it sit in a garage without enjoying it, waiting for it to appreciate. Go back and read the whole paragraph before that, wherein he makes an argument about the worth of cars that have been "tucked away" as investments and never driven, then uses an example of a first-year Gen I Viper with almost no miles as a supporting example. Notice he didn't say anything about Vipers that have been driven, or Gen IIs, or ACRs, or what the car might be worth in another 15 years, or anything else! He was making a point about cars that have been squirreled away and not driven and enjoyed, not about Vipers. In fact, I would bet that if you asked for clarification about the assertion that "Corvettes and Ford GTs will always be desirable," Leno would include Vipers (a similar type of car) in that category.

Whether or not you think his argument about low-mileage cars is valid or not is up to you. But look past the fact that he mentioned Vipers to what he's actually saying before you take offense.
 
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v10enomous

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I guess you could look at it that way but he immediately follows with

"But there are some interesting modern cars that are potential collectibles you can drive and enjoy—cars considered common transportation today."

Where is the silver lining in using the Viper as a segue in that statement ?



He didn't say anything about the Viper's collectibility per se, just about the people who buy a Viper (or any car: the Viper was just an example) and let it sit in a garage without enjoying it, waiting for it to appreciate. Go back and read the whole paragraph before that, wherein he makes an argument about the worth of cars that have been "tucked away" as investments and never driven, then uses an example of a first-year Gen I Viper with almost no miles as a supporting example. Notice he didn't say anything about Vipers that have been driven, or Gen IIs, or ACRs, or what the car might be worth in another 15 years, or anything else! He was making a point about cars that have been squirreled away and not driven and enjoyed, not about Vipers. In fact, I would bet that if you asked for clarification about the assertion that "Corvettes and Ford GTs will always be desirable," Leno would include Vipers (a similar type of car) in that category.

Whether or not you think his argument about low-mileage cars is valid or not is up to you. But look past the fact that he mentioned Vipers to what he's actually saying before you take offense.
 
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dodgefever

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He didn't say anything about the Viper's collectibility per se, just about the people who buy a Viper (or any car: the Viper was just an example) and let it sit in a garage without enjoying it, waiting for it to appreciate. Go back and read the whole paragraph before that, wherein he makes an argument about the worth of cars that have been "tucked away" as investments and never driven, then uses an example of a first-year Gen I Viper with almost no miles as a supporting example. Notice he didn't say anything about Vipers that have been driven, or Gen IIs, or ACRs, or what the car might be worth in another 15 years, or anything else! He was making a point about cars that have been squirreled away and not driven and enjoyed, not about Vipers. In fact, I would bet that if you asked for clarification about the assertion that "Corvettes and Ford GTs will always be desirable," Leno would include Vipers (a similar type of car) in that category.

Whether or not you think his argument about low-mileage cars is valid or not is up to you. But look past the fact that he mentioned Vipers to what he's actually saying before you take offense.

I agree and was getting ready to post the same thing. I did not get out of what he said, ANYTHING negative about the Viper. I don't see where anyone would except for that is the car he mentioned when he was slamming the owners for buying a car and NOT driving it. In many other articles written by and about him, he praises the Viper.
 

VENOMAHOLIC

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Leno would probably agree with the concept of buying an original Shelby Cobra back in the 60's and drive it instead of storing it. Today the car is worth big bucks regardless of mileage.
 

Vman455

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I guess you could look at it that way but he immediately follows with

"But there are some interesting modern cars that are potential collectibles you can drive and enjoy—cars considered common transportation today."

Where is the silver lining in using the Viper as a segway in that statement ?

Agreed, it's not the best segue. But the key is the phrase "common transportation," which the Viper is not.
 

2001ViperGTS

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He didn't say anything about the Viper's collectibility per se, just about the people who buy a Viper (or any car: the Viper was just an example) and let it sit in a garage without enjoying it, waiting for it to appreciate. Go back and read the whole paragraph before that, wherein he makes an argument about the worth of cars that have been "tucked away" as investments and never driven, then uses an example of a first-year Gen I Viper with almost no miles as a supporting example. Notice he didn't say anything about Vipers that have been driven, or Gen IIs, or ACRs, or what the car might be worth in another 15 years, or anything else! He was making a point about cars that have been squirreled away and not driven and enjoyed, not about Vipers. In fact, I would bet that if you asked for clarification about the assertion that "Corvettes and Ford GTs will always be desirable," Leno would include Vipers (a similar type of car) in that category.

Whether or not you think his argument about low-mileage cars is valid or not is up to you. But look past the fact that he mentioned Vipers to what he's actually saying before you take offense.


Exactly what I was going to say!
 

Coloviper

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Jay is a comedian and in reading his rant, it is obvious, he is going for some shock value in the statements. The reality is he is somewhat correct. Majority thought the 92' Viper was king and put them away for collectibility only. While an awesome car and Jay knows it, his point was more about telling people to buy what they want and enjoy their cars as opposed to investments. The 92' Viper is a very long term investment, even Jay knows that, but the statement is an oxymoron statement for the shock value. It is an extreme stretch of the truth to clarify his point, nothing more.

I did not read into Jay's statement that the Viper is not a collectible, just that the 92' Viper was vastly trumpted by the newer Vipers and appears not as collectible now that the Viper evolved. Look at the 92' prices as they are not exactly lighting the charts on fire, but they will be very collectible in the future for sure.

The rant is all over the map and just take it as such. Can't deny the prices holding on ZR1s and Ford GTs so not much defense we have there. Vipers have been dropping like a stone.

Doubt it is really what he meant. Aztek has absolutely no redeaming value, so the fact he holds that in high regard when everyone knows it is the ugliest vehicle to ever hit the road, is more of his humor coming out. I do agree with his statement on the Miata. Prius, not so much. An example will be here or there in the odd museum, but I doubt there will be a huge following when the next generation Hybrids come out. Everyone had a Ford ****** and how much excitement and examples are out there now? It had just as much impact worldwide as the Prius and even looks better. Collectibility is a funny thing so enjoy the cars you have. Wish I could listen to my own advice though on some in my collection.
 
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Chuck 98 RT/10

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He makes a few ok points but I really don't see economy cars being much of a collectable. I can't think of any collectable that didn't have some performance or sport aspect to it except maybe a VW bug and how much scratch are those bringing today?
 
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v10enomous

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I think what happened with the 92 Viper is that there was even more hype than say the Ford GT initially but the Viper lived on and evolved as you say. Vipers in various forms now outnumber GTs by 10 to 1. Had they only made 2,000 Vipers 20 years ago and stopped I bet those original 92s would be $230k by now. I guess there's a lot of luck and circumstance that plays into the collector market now matter how good a car is.

There were actually some VW "Thing"s that brought good money at auction so maybe that's explains what he sees in the Aztek.


Jay is a comedian and in reading his rant, it is obvious, he is going for some shock value in the statements. The reality is he is somewhat correct. Majority thought the 92' Viper was king and put them away for collectibility only. While an awesome car and Jay knows it, his point was more about telling people to buy what they want and enjoy their cars as opposed to investments. The 92' Viper is a very long term investment, even Jay knows that, but the statement is an oxymoron statement for the shock value. It is an extreme stretch of the truth to clarify his point, nothing more.

I did not read into Jay's statement that the Viper is not a collectible, just that the 92' Viper was vastly trumpted by the newer Vipers and appears not as collectible now that the Viper evolved. Look at the 92' prices as they are not exactly lighting the charts on fire, but they will be very collectible in the future for sure.

The rant is all over the map and just take it as such. Can't deny the prices holding on ZR1s and Ford GTs so not much defense we have there. Vipers have been dropping like a stone.

Doubt it is really what he meant. Aztek has absolutely no redeaming value, so the fact he holds that in high regard when everyone knows it is the ugliest vehicle to ever hit the road, is more of his humor coming out. I do agree with his statement on the Miata. Prius, not so much. An example will be here or there in the odd museum, but I doubt there will be a huge following when the next generation Hybrids come out. Everyone had a Ford ****** and how much excitement and examples are out there now? It had just as much impact worldwide as the Prius and even looks better. Collectibility is a funny thing so enjoy the cars you have. Wish I could listen to my own advice though on some in my collection.
 

Alabaster Mamba

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What I don't understand is how he can say the Miata will be a collector. The only way it will be considered a collector is for the owner of one to buy a couple for parts cars. Shoot, they made and sold over a million of these things with very little changes from gen to gen.
 

CCBrian

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Percentage wise I think I have him beat. I bought a 289 Shelby Cobra back in 1997 for $75,000. I sold it 15 months ago for $600K. Why? I wasn't driving it. Today I could buy the same car back for $400K. I have owned a lot of original Cobras over the years...unsafe, not as fast as legend has it, and impractical....Viper is a modern version. Will I buy another Cobra...probably.
 

BlknBlu

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It is one mans opinion. Just because he is a TV personality does not make him an expert. Sure he knows more than most but we post opinions like this all day long on the site.

Bruce
 

TheMilkman

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I actually found the comments interesting. I think his point about the Viper is that too many people buy one (or any car for that matter) and never actually drive it, possibly thinking they can sell it as a collectible. I'm sure there are many thinking this exact thing about the 2010's ACR's. I have a 2008 coupe and already have 15K on it because I wanted the car, not the symbol or possible investment in the garage.

Now on the the Ugly part. I also own a Caliber SRT4 in Burnt Orange. I found out from the SRT4 forums and Mopar that only 700 of these cars were made, and only 10% in Orange. I have also read how many people have compared the Caliber to the Ugly Aztec. Will it be worth anything in the future? If all of the current models are driven by teens who mod-them-up and race them around and I switch my daily driver from the SRT4 to the SRT10, we shall see in about 15-20 years give or take. :dunno:

It's been fun trying to get my wife to see which car has a higher posibility of being a collectible in the future. I did check Autotrader and see 150+ 08-09 Vipers for sale and only 30 SRT4's. But rarity, as Leno states, does not make something collectible, but the demand does and the supply sets the value.
 

Goehner

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So shocked he has never lost money on a car. Weird.

Oh yea, he is a major celebrity and not sold many.
 
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v10enomous

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Watching Barret, Mecum and Russo it seems that if you do mothball a car eventually it will appreciate once it gets to antique status (20-25+yrs). Original owner cars with super low miles or better yet still on MSO like some of the anniversary Vettes and Trans Ams are now starting to fetch good dollars.

I agree though... why buy a car for the purpose of selling it unless you feel you can really make a killing on it. The best scenario is to enjoy the car and then unexpectedly make a few bucks on it when you move on to something else.

I wish you luck on the caliber but that may go the way of the Omni/Horizon based Dodge Chargers of yesteryear:rolleyes:

I actually found the comments interesting. I think his point about the Viper is that too many people buy one (or any car for that matter) and never actually drive it, possibly thinking they can sell it as a collectible. I'm sure there are many thinking this exact thing about the 2010's ACR's. I have a 2008 coupe and already have 15K on it because I wanted the car, not the symbol or possible investment in the garage.

Now on the the Ugly part. I also own a Caliber SRT4 in Burnt Orange. I found out from the SRT4 forums and Mopar that only 700 of these cars were made, and only 10% in Orange. I have also read how many people have compared the Caliber to the Ugly Aztec. Will it be worth anything in the future? If all of the current models are driven by teens who mod-them-up and race them around and I switch my daily driver from the SRT4 to the SRT10, we shall see in about 15-20 years give or take. :dunno:

It's been fun trying to get my wife to see which car has a higher posibility of being a collectible in the future. I did check Autotrader and see 150+ 08-09 Vipers for sale and only 30 SRT4's. But rarity, as Leno states, does not make something collectible, but the demand does and the supply sets the value.
 

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