daytonprowler
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Chrysler’s 88th birthday
Posted on June 6th, 2013 • by David Zatz
Chrysler is taking a week to celebrate Chrysler Corporation’s 88th birthday. While the Corporation is no longer with us, it was 88 years ago today that Walter P. Chrysler created the new Chrysler Corporation, which, in a move that may sound familiar, took the assets
Maxwell had already been through a mass of mergers, acquisitions, and name changes; founded in 1904 as Maxwell-Briscoe, it became International Motors, United States Motor Company, Standard Motor, and finally Maxwell Motor in 1913. Along the way, it picked up Flanders, Columbia, Providence Engineering, Sampson, Brush, Dayton, Courier, Moyea, and Pope, among others.
The new Chrysler
Chrysler’s 88th birthday
Posted on June 6th, 2013 • by David Zatz
Chrysler is taking a week to celebrate Chrysler Corporation’s 88th birthday. While the Corporation is no longer with us, it was 88 years ago today that Walter P. Chrysler created the new Chrysler Corporation, which, in a move that may sound familiar, took the assets
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of the old Maxwell Motors into a new shell. The Chrysler car and brand were about a year old at the time.
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Maxwell had already been through a mass of mergers, acquisitions, and name changes; founded in 1904 as Maxwell-Briscoe, it became International Motors, United States Motor Company, Standard Motor, and finally Maxwell Motor in 1913. Along the way, it picked up Flanders, Columbia, Providence Engineering, Sampson, Brush, Dayton, Courier, Moyea, and Pope, among others.
The new Chrysler
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Corporation quickly acquired Dodge Brothers (1928), and then its frenetic pace slowed as the company focused on engineering and production rather than corporate games. Not until the 1960s did Chrysler buy more companies (Simca and Rootes Group) other than foreign distributors of its own products. Chrysler finally extinguished its own life in 1998, at the height of profitability, agreeing to be acquired by the less-profitable Daimler-Benz.
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