This is Marketing 090. I'll spell it out, since apparently SRT's department didn't take this class: 1. You build a kick-ass car (done). 2. You give reviewers access to your car, generating views and interest (done ****tily). 3. You give the aftermarket the ability to manipulate the car's systems. 4. The aftermarket fills Youtube et. al. with videos of their modded cars to market them, creating more videos and more interest. 5. Youtube channels like //Drive's Tuned test the modded car, are predictably blown away by a 1000HP TT Viper, and post videos of the car vaporizing tires and running 9's. Video gets 300,000 views easily. 6. You get ideas to improve your car for free based on the engineering R+D that tuners do, and make an even better car next time. This is particularly important with this car because it costs $100,000+. Here's the thing: People who buy $55,000 cars probably have time to screw around making Youtube videos of their cars all day. They might even do it for a job (a la Matt Ferrah). Someone who buys a $100,000, or $140,000 weekend car doesn't need the $10,000/yr he could get from ad lead generation on a 100,000 view video. He's not filming his car, he's out enjoying it himself (or she herself). There are tons of Corvettes (got mine), and they're cheap, so many videos of them will be made, and many people who own them will be interested in pimping them out for some views. There are few SRT Vipers, and the people who own them are all rich, they will not do this nearly as frequently. This makes tuner's essential. Get to it. On second thought, just fire your marketing department and hire me for the restructure. Probably couldn't afford me with your sales numbers though.