For SOME dealers, its good they are getting a kick in the pants...
There was a dealer near me in Fillmore CA, they had a new SRT Challenger sitting out front with a markup sticker next to the window sticker. Nothing added to the car, just a "Market Adjustment" for the true street value. That car sat out there every day, unsold. Until the dealer folded, trucks & jeeps were locked up in the service lot for a long time. Before being moved on to other locations... It seems to me, they should have sold the dang car, rather than go under..
Same thing happened to a couple of people I know.
One went into a Hummer dealer, during Employee Pricing, was told that they had only one H3 that was at Employee Pricing... It was a repaint, "Special Edition" Any other H3 @ $1k off MSRP... Dealer wouldn't budge, that was during $4 per gal gas too...
Another had the same problem trying to get a Ford truck at the advertised price... He went to several dealers before getting the deal he was looking for...