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Fiat Now Owns Viper (at Least for the Time Being)

Discussion in 'General Viper Discussion' started by rcl4668, Jun 11, 2009.

  1. rcl4668

    rcl4668 Enthusiast

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  2. Simms

    Simms Viper Owner

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    "Ralph Gilles will continue as senior vice president of product design,"
     
  3. InjectTheVenom

    InjectTheVenom VCA Associate Member

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    Excellent news! Let's just hope that the other decisions mentioned in the article will bring a good future with them.
     
  4. Snakester

    Snakester Enthusiast

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    I wonder what happened to the news that Chrysler had gotten as much as $35 million bid for the Viper, and had not disclosed that fact?
    Chrysler hiding Viper bid? | Freep.com | Detroit Free Press
    Maybe they were looking for the Viper to fly under the radar of the bankruptcy bean counters and stay on with the "new" Chrysler Corp. after all. ;)
     
  5. SnakeBitten

    SnakeBitten Enthusiast

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    Anybody saw this? Possible axing of the Viper brand so as not to compete with Ferrari etc performancewise? I really hope they dont dilute the Vipers Ferrari eating performance just to maintain the Frolicking Horse brands superiority.

    Dodge Viper handed over to Fiat, franchise safe…for now
     
  6. 93 Cobra R

    93 Cobra R Viper Owner

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    Quoted from that article:

    "More than likely, Fiat will simply wind down the Viper brand. Fiat owns Maserati and Ferrari and sees the Viper as a competitor to its high-dollar sports cars. As such, Fiat will likely kill off the Viper to eliminate the competition." :(

    Well on the upside, if the Viper line does disappear forever, it can't hurt the values for those of us that already own a Viper. :dunno:
     

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