We went to the Miami Beach auto show today. There was no 2008 Viper in either regular or ACR trim. There was a large Vette exhibit with a person from the Z06 assembly line present to talk about the car. We have a large VCA chapter in South Florida. Our weather allows year around Viper use. There are many full pockets down here. Sometimes I think the marketing people our asleep at the switch. To say the least, the absence of the Viper was disappointing.
Miami Beach Auto Show
- Thread starter Bobpantax
- Start date
V10SpeedLuvr
Enthusiast
Viper marketing has always been subpar to put it politely. I'm sure Dodge sees it as a Viper isnt a car you have to promote. Not a whole lot of people will see a Viper commercial and be like "you know what, lets go out and spend $90k on a Viper". If you plan to spend $90k on a car, you are most likely already a "car guy", and you already know what a Viper is. That being said, I still think Dodge should promote it more than they do (practically zero). It doesnt need as many commercials as a Camry, but some at least some marketing to the general public wouldnt hurt!
I went to the San Antonio auto show today too. Same story. No Vipers at all. Mostly dealer cars, with the exception of an Audi R8, which looked pretty cool in-person.
I did take a closer look at the '08 vettes. The new, 'upgraded' interior still doesn't seem all that nice to me -- still very GM. The MSRP on a loaded vette convertible was about $66,700, and the MSRP on a loaded Z06 was about $77,700 ... I remember buying an '03 C5 vette for the high 30s a few years ago ...
I did take a closer look at the '08 vettes. The new, 'upgraded' interior still doesn't seem all that nice to me -- still very GM. The MSRP on a loaded vette convertible was about $66,700, and the MSRP on a loaded Z06 was about $77,700 ... I remember buying an '03 C5 vette for the high 30s a few years ago ...
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