Viper commercial! Well, kinda...

[Y2K5SRT]

It always amuses me that hundreds (if not thousands) of entities use the Dodge Viper to help sell their products - well, except the manufacturer. Drove over to the Missouri side today to buy some lottery tickets - with the intention of losing so that I could send them in for a second chance drawing for one of three 2008 Dodge Vipers. Turns out that they were sold out and have been selling those tickets like crazy thanks to ads like this one:

[media]http://gallery.viperclub.org/data/500/muscle_up_tv.wmv[/media]​

This is one of a few "Viper" commercials that are airing right now throughout Missouri and bordering states (and there are some that are REALLY funny). There are so many examples of the Viper appearing in ads, TV shows, video games,etc., that it is impossible to count. Check out the videos on Autoline Detroit and you will note that EVERY introduction includes a blue/white Viper in the background. No Chevy's or Fords, no mass-produced people movers - a Dodge Viper.

I adore the folks at Chrysler and really think they have a good grasp of what it takes to sell cars and make a profit. I only wonder why is it that everybody else understands the marketing power of the Viper yet there seems to be some doubt in Detroit?

 

[Chuck 98 RT/10]

Just think of how many more Viper commercials there would be if the Viper had TC and paddles.

/sarcasm

 

[Andrew/USPWR]

LOL, that's funny as ssssssssssssssss****

 

[TAXIMAN1]

Commercials for Vipers are nice for us to watch... But from a business perspective, are a complete waste of money.. Just like vette commercials. When's the last time youve seen one? years ago.. They are just are not needed to sell the product..

Although, it would hurt for Dodge to have one every few years, to keep the "hype" going.. I think the last pure, Viper only commercial was 1999...

 

[LiquoRT/10]

It gave me goosebumps...

YouTube - Dodge Viper Commercial (1999)

 

[DrDJ]

Just think of how many more Viper commercials there would be if the Viper had TC and paddles.

/sarcasm

Probably none.

Talk about being OT. You must have nightmares about TC due to your obsession. What about the other nanny-aid, ABS?

DrDJ

 

[Fatboy 18]

It gave me goosebumps...

YouTube - Dodge Viper Commercial (1999)

ME TOO WHAT A GREAT ADD

 

[mike & juli]

It gave me goosebumps...
YouTube - Dodge Viper Commercial (1999)

The video Chris posted was great with that wrestler...but I LOVE this one, the 1999, as it REALLY shows the VIPER all the way thru the commercial...and the 'essence' is really caught about the car itself! Thanx for the videos, everyone! ~juli

 

[TAXIMAN1]

YouTube - Dodge Viper 60TV

 

[JonB]

I guess they just dont understand that " HALF OF ALL ADVERTISING.................."

 

[JonB]

......... Drove over to the Missouri side today to buy some lottery tickets - with the intention of losing so that I could send them in for a second chance drawing for one of three 2008 Dodge Vipers.................

So lemme see....... our VCA Treasurer is crossing State lines out buying LOTTERY TICKETS! And if that ain't bad enuf, he is then entering his losses into chances to win 3 Dodge Vipers in a RAFFLE, at $1 / ticket.

All the while he is hawking and hyping $125 VCA lottery tickets for Vipers to us, whilst he's out buying them for $1. Somebody's treasury should be FAT !

{All the while he's been saying he is not allowed to buy $125 tickets, and Ive felt sooooo sorry for him! Now I find he's got $1 tickets available in unlimited numbers!}

 

[mike & juli]

YouTube - Dodge Viper 60TV

NIIIIIIIICE...like that one too, thanx!!! ~juli

 

[kcobean]

The video Chris posted was great with that wrestler...but I LOVE this one, the 1999, as it REALLY shows the VIPER all the way thru the commercial...and the 'essence' is really caught about the car itself! Thanx for the videos, everyone! ~juli

We liked it so much, it's the front door to the VA/MD club website:

Welcome to the VA/MD Region of the Viper Club of America.

 

[mike & juli]

We liked it so much, it's the front door to the VA/MD club website:
Welcome to the VA/MD Region of the Viper Club of America.

VERY nice, Kelly!!! LOVE that video, think it's my FAVE!!! ~juli

 

[All Blue ACR]

ACR and ACDC just go nicely together don't ya think?

 

[usaf0016]

look at the commercial from 1999. now tell me which car is now being sold by that song

 

[V10SpeedLuvr]

So Dodge makes ONE Viper commercial since 1992 and instead of using all the Vipers they can....they use one. A RED one. Geee, I wonder why that is

Red rules, everything else drools

 

[mike & juli]

DROOOOLY JUUUUULI here!!!! ...red *pops* more on commercials...think that's why they preferred that one, it looks AWESOME in that video...love it!!! ~Drooly Juli

 

[JHill9]

YouTube - Dodge Viper 60TV

Greatest car commercial I have ever seen!!! That is all.

 

[V10SpeedLuvr]

Greatest car commercial I have ever seen!!! That is all.

+1! I'd never seen that one before, but that was awesome!!! Makes me wanna go drive my car some more....or either go back to Odyssey 2001 in Tampa. Ok, I'm combining the 2...driving the Viper to Odyssey

 

[Fatboy 18]

YouTube - Dodge Viper 60TV

Thats the
1st time ive seen that one, FANTASTIC

 

[SnakeInTheGulf]

YouTube - Dodge Viper 60TV

This one has my vote for the best!!!

 

[JonB]

If they would simply call it "Dodge Viper Lap Dance" it would convey the storyline better, and get a LOT more hits!

 

[Chuck 98 RT/10]

What about the other nanny-aid, ABS?

The Viper did just fine without it for 10 years.

 

[Newport Viper]

Meguiar's has a commercial..... I helped set up a year or so ago for the club. It's on TV and on one of four commercials on their website. See it here.

meguiars.com: Car Care Video Guide

Car Care Products: Car Waxes to Leather Cleaners, Meguiar's the Leader in Car and Surface Care since 1901

 

[Y2K5SRT]

Commercials for Vipers are nice for us to watch... But from a business perspective, are a complete waste of money.. Just like vette commercials. When's the last time youve seen one? years ago.. They are just are not needed to sell the product..

Ah, but that isn't the point: I agree 110% that stand-alone ads for the Viper make no sense when the car is produced in such small volumes - and is selling so well. However they have a LOT of other products that aren't doing as well because they simply aren't that exciting. Look at all the manufacturers that market their everyday people-movers by referencing the "DNA" of race cars, fighter jets, etc. And of course then there is NASCAR - where they dump millions upon millions of dollars and honestly think they sell more Camrys, Chargers and - whatever the heck the Chevys and Fords are these days. Hard to tell, as they all look almost exactly the same anyway.

The point is that Chrysler doesn't need to reference the DNA of fighter jets or cars that can't be bought by the public. They have a genuine legend that they are building today: The Dodge Viper. So while waxes, telephone companies, news TV shows, stereo shops, and yes, even state lotteries, use the Viper to sell products - the manufacturer does not.

But it wasn't always that way...

[media]http://gallery.viperclub.org/data/500/viperspincommercial_1_.mov[/media]​

{All the while he's been saying he is not allowed to buy $125 tickets, and Ive felt sooooo sorry for him! Now I find he's got $1 tickets available in unlimited numbers!}

Too funny! Unfortunately you have to buy $10 worth of losing tickets to get entered to win one Viper. And with hundreds of thousands of people entering each of the three lottery drawings, I would happily take the odds on a VCA raffle - if I could. Especially this next one...

 

[TAXIMAN1]

Y2k, very true, good point.. The recent commercial that "features" the Challenger comes to mind..Do they really need help selling that product?? Of course they dont, they cant make them fast enough..

However, they fit it in a commercial with several other vehicles, to market "Dodge" as a whole. Which was a great idea... Why not throw an SSG, or ACR in the commercial as well?? Only Dodge can answer that..