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A lot of analysts had predicted recently that the Dodge Viper would be dropped. But Chrysler chief executive Robert Nardelli confounded those outside observers by showing up at the Conner Avenue plant in Detroit, offering fulsome praise for the Viper and its legacy.
Nardelli visited the Conner plant to present NASCAR driver Kurt Busch the keys to the 25,000th Viper to roll off the plant’s assembly line. “Reaching this milestone is quite an achievement considering the Dodge Viper SRT10 is a hand-built performance vehicle
By Joseph Szczesny
more from Joesph:
The Oakland Press: Business
A lot of analysts had predicted recently that the Dodge Viper would be dropped. But Chrysler chief executive Robert Nardelli confounded those outside observers by showing up at the Conner Avenue plant in Detroit, offering fulsome praise for the Viper and its legacy.
Nardelli visited the Conner plant to present NASCAR driver Kurt Busch the keys to the 25,000th Viper to roll off the plant’s assembly line. “Reaching this milestone is quite an achievement considering the Dodge Viper SRT10 is a hand-built performance vehicle
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,” said Nardelli. “This unique manufacturing facility has allowed us to produce a true American legend,” he added. At first glance, Nardelli’s appearance might seem meaningless but in the age of digital media, it is also the kind of snippet that can wind up taking on a life of its own on the Internet should Cerberus ever decide the Viper needs to die to save a few dollars. By Joseph Szczesny
more from Joesph:
The Oakland Press: Business
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