As much as it pains me to say it, I agree with your statement about the paddle shifters adding tons of buyers in this price segment. Most buyers of comparably priced Supercars buy competitors with automatics with paddle shifters. Now I agree that the Viper is by far best driven with a manual, but in order to raise sales, this may be a necessary option to add. The big question here is would the cost of developing and rolling out such an option make sense on such a low production car to begin with? Not sure the dollars and cents would all add up as a real business case. I also do believe that price is a huge factor as I mentioned before. Could I afford to possibly pick up a new Gen V now? Yes, but it might land me in divorce court if I did. Finally convinced my wife to let me get my current Gen IV last year, which I'm entirely in love with and have no plans to ever sell. Combine that with just buying a big new house with lots of new expenses, a 2 year old child at home with another one likely on the way sometime in 2014, and hardly enough time to even enjoy my current Viper, and there's no way I could pull it off right now. I love the Gen V and think it's by far the best Viper ever, but need at least a few years to make it a reality. I know there are several other people in a similar situation to me, but I have to admit that for the new GTS price range all loaded up, I would be very torn between a new Viper and some other options that I've also always dreamed of owning, such as a Ford GT, a used Lambo Gallardo Spyder or a Murcielago, or a used Ferrari F430 variant. Had it been closer to the pricing of the previous Gen IV's fully loaded up, it would be a no brainer, and I might even be able to justify adding one to the budding stable sooner rather than later, but that's not the case. But because of the huge premiums on the new Viper, many previous owners are denied the barrier of entry as it is just over what they might be willing to pay..... With all that said, the Gen V is the perfect combination of style, features, classic design, speed, handling, and exclusivity. Sick of all the naysayers constantly saying that it wasn't a large enough leap forward in the performance division. An ACR is a track built car, where the new Gen V definitely beats the outgoing non-ACR model, but the new TA and future ACR model will and are even better track cars than the Gen IV ACR. I can't wait to see what the new Vert will look like, but being a Gen IV vert owner, I'm certainly not tied to a vert, and actually would prefer to get a new GTS with a hard roof as a nice change. And most of us cannot and will not ever drive the Viper to its limits anyway, so much of the whining and complaining seems like just that to me, just guys who want the most bragging rights when a ZR1 rolls up next to them and feel like they have to prove their balls are bigger than the other guys'. I for one have nothing to prove, and I'm just content owning my beast and love that its still the last true brutal drivers car where you are fully in control of the car, rather than driving a moving video game.