The site claims it was a 2008 model; if it was 2010 it doesn't change the fact that it destroyed a $500K "super car" in the LFA that was equipped with a package specifically designed to enhance its performance around that particular track. Price, HP and stuff like that are really just red herrings. SRT just failed miserably on the advertising front. They did not do everything they could to make people aware of the new Viper and stir up an interest in it. I don't know where you're getting this stuff...but again you are complaining about the price and performance - both of which have a very favorable ratio in the Viper. You are getting a car that outperforms $500K+ imports and looks better doing it, for as little as $100K. Dodge dealers giving anecdotal feedback as to why they think it's not selling holds little water. They have no experience attracting or catering to high-end buyers so they make silly excuses to rationalize the situation. Has it occurred to these dealers that someone buying a $100K+ vehicle wants it the way they want it and not the way the dealer spec'd it out? I would not have been interested in buying a viper off the lot because it has to be equipped the way I want it. I don't get that vibe. If SRT gets their act together in terms of marketing and customer experience (i.e. isolating SRT dealers from Dodge dealers), the Viper and other SRT vehicles will succeed.