Two price classes...what does that mean?

Natrops

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"With two price classes of the SRT Viper and SRT Viper GTS, we have offerings for both the traditional core Viper customer and for the new customer who wants the same performance in a package with more technology and premium creature comforts.”

I hope that means "Very Expensive" and "Very Very Expensive"...I would hate for them to do something like the Corvette where price classes create a blur between standard and exceptional, especially in relation to Gen I-IV...hopefully the low price point is the equivalent to or greater than the Gen IV price point and then another leap to get into the SRT Viper GTS.

Currently, when you see a Viper, there is no doubt about what you're seeing, it's an exceptional, unique, high-performance vehicle...not quite the same with the Corvette and their price class separation.

Thoughts?
 

TowDawg

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I'm guessing the Viper will be around $95-100k and the Viper GTS will come in around $115k or so. Just my guesses.
 

PDCjonny

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Same motor in each thank god so you really can't say one is watered down.
One is just not going to have the interior refinements.
 

Paul Hawker

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This way more people can get what they want. The track guys do not want all the luxury goods, but the street guys like their bling.

Kind of like the current ACR vs SRT. The consumer has choice.
 

Lawrenzo

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So, basically it's a gussied-up luxury and non luxury version. Kind of like the ZR1's 2 option packages 3ZR & 1ZR
 

BlknBlu

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Two new models for any performance buyer
For the 2013 model year, two new models of the iconic supercar will be hand built at the Conner Avenue Assembly Plant in Detroit – the home for Viper since 1995. Both SRT Viper and SRT Viper GTS models offer new interior and exterior designs incorporating premium materials and new exterior surfaces with aerodynamically functional details that are beautifully integrated into the high-tech carbon fiber and aluminum skin. On the inside, designers and engineers strived to rethink all touch points; and upgrade all material appointments and technologies.

“The SRT Viper model is meant to offer a perfect blend of extreme performance and a deliberate preservation of what has become the iconic DNA of the Viper,” Gilles added. “We strove to deliver a supercar that continues to bring the driver as close as possible to the machine.”

The SRT Viper GTS builds on the DNA of the SRT Viper model with more technologically advanced solutions, like two-mode active suspension, to allow this world-class GTS to find new limits on the track while also opening up its envelope as a more premium and mature evolution of the classic, extreme performance formula. Designed and built with premium features and materials inside and out, the Viper GTS will compete with the best performance vehicles in the world with a wide range of creature comforts, advanced drivetrain and interior technologies.

“We’ve purposely evolved the iconic soul and raw performance formula that Viper has maintained over the years,” Gilles said. “Our returning customers will see the world-class levels of pride, quality and hand craftsmanship built into the 2013 Viper. With two price classes of the SRT Viper and SRT Viper GTS, we have offerings for both the traditional core Viper customer and for the new customer who wants the same performance in a package with more technology and premium creature comforts.”

Bruce
 

deadman

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This looks promissing to me... my-toy-ocassional-track-car doesn't need navigation, blingbling indash lcd, adjustable suspension, launch control... this might keep the cost of base under 100k...
 

v10enomous

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I see no reason for them to move off of 2010 base pricing for the base car if they up the production a little which they probably plan to do. It's still a variant of the previous car and it's not like they had to build an entirely new plant. The electronic and interior gimmickry is even in the cheapest cars these days.
 

TonyCool

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What's interesting here is that it seems the logic is now backwards. While before the track specific version (ACR) was more expensive than the street version now the fully loaded car will be more expensive than the track oriented version. Great news for ******** performance enthusiasts I'm sure.
 

Viper Specialty

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What's interesting here is that it seems the logic is now backwards. While before the track specific version (ACR) was more expensive than the street version now the fully loaded car will be more expensive than the track oriented version. Great news for ******** performance enthusiasts I'm sure.

Not really when you think about it. The previous ACR's were priced as an upgrade, and then you needed to "buy back" the creature comforts. Much in the same way this is set up, except in this case, the creature comforts are worth a whole lot more than the parts they are replacing. As a result, the "race" parts end up cheaper than the "street" parts and electronics. It makes sense, and the idea gets a thumbs up from me- eliminates having to "gut" the new tech for the track guys, and finally gives all of the "options" to the street drivers.
 

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