What is up with FCA marketing?

BLUEVIPER

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This ad has appeared in numerous car magazines....but the VIPER is going away...???
...and yet the ACR has set 13+ track records and nothing as far as ads for this.......very confusing......
... Boundarant is now using them in there courses (and in there ads) and it would appear the Viper could go out on a high note if the right marketing were done...and even though the message boards tout strong sales, the FCA monthly sales figures show otherwise...has FCA given up on the Viper? Will Conner be closing sooner than expected?
 

ROCKGT

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Hard to believe Dodge abandoning its Racing team. More so today with the ACR being one of the most caplable cars in the world.
 

2001-V10 Power Nut

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Amazing that Dodge has finally started using the Viper in some commercials, and now they are not making it anymore, genius !!!
 

Free2go

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I'm amazed that anyone could ever think the Italians would have a hand in producing an American world ******. They did make the interior better.....
 

Camfab

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This ad has appeared in numerous car magazines....but the VIPER is going away...???
...and yet the ACR has set 13+ track records and nothing as far as ads for this.......very confusing......
... Boundarant is now using them in there courses (and in there ads) and it would appear the Viper could go out on a high note if the right marketing were done...and even though the message boards tout strong sales, the FCA monthly sales figures show otherwise...has FCA given up on the Viper? Will Conner be closing sooner than expected?

Nothing odd here, they are just stating it as it is....... In the future, people will look at these cars as muscle cars just like we do now with cars of the 60's. If you ask me, it's guys in marketing trying to help people understand that these cars are going away. Marchionne is trying sell off FCA to the Chinese. When are we going to wake up?
 

Snakize

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This is terrible, lumping in the Viper with a couple of suped-up sedans...whoever is getting paid to make those ads should be fired immediately. Viper ads should always be distinctive and stand-alone. They may as well show a guy driving one of their minivans with a viper in tow.
 
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