How about this for an "arrive and drive" on the new Gen 5 for potential buyers wanting to test drive the vehicle. I understand dealers not wanting to just let anybody drive a 640 hp car around, but we need to make some type of options available.
Have 6 weekends set up around the country so every 60 days there is a location where there are 4 or 5 different Gen 5's waiting with qualified SRT people to show off the car, give drives on a safe closed circuit (like a big parking lot or runway with an autocross set up, but higher speed than a standard autocross) and a city/hiway driving loop. The prospective buyer looks at the dates available and signs up to drive the Viper. He has to fill out a detailed questionnaire (whatever SRT marketing feels they need to ask) and he locks in the test drive date.
If he is close enough to the "location" he can just drive to the test drive location. If he has to fly, then he purchases the ticket and flies out. If he does not buy a new Gen 5 within 60 days, fine. But if he does purchase the car, SRT will pay a set amount towards his airline ticket (say $750.00).
For those that drove to the event and end up buying a car, then maybe credit them back $250.00
I do think that if "wives" could be brought along, that would be a plus. I have seen numerous times where the wife looks the the husband and just says "buy the damn thing, you know you want it" when dealing with a high end toy. At the price level of this car, having the wife give it a sales blessing is often what the male buyer needs to sign on the dotted line. If you can afford to consider the Gen 5, usually the wife is often part of the monetary situation because many are professionals or business owners with their spouses. This takes some of pressure off since the wife is on board....heck if she likes the car then you can claim you're buying it for the "both" of you, lol.
While potential buyers are there SRT would have light snacks and beverages, SRT and Dodge race history, maybe one of the team drivers, a couple of engineers, etc.....heck, maybe even one of the GTS-R ALMS race cars on display. (a lot of potential buyers would find it hard to believe that the Gen 5 has way more hp than that crazy looking race car)
I don't think it needs to be a high end event, more grassroots and raw, like the car. Lots of tech info, lots of crawling around the car showing features and benefits. I figure you can get maybe 80 people through the system a day with 4 cars to drive (averaging 25 minutes of driving per person). That would be 160 test drives a weekend. I have no idea what the percentage buying a car in the next 60 days would be, but if we go on 10%, that would be 96 new buyers minimum. The sales could grow beyond that with the synergy of the program and how it gains in popularity. Media, social networks, etc would obviously be used to gain even more exposure.
That's the direction I would be going to get some butts in the seats. Once in, they are going to be impressed.